PITTSFIELD, Mass. — Pittsfield Community Radio, WTBR will hold a one day on-air fundraiser to support the station.

Pittsfield Community Radio, 89.7 WTBR-FM, will be holding a one-day on-air fundraiser on Thursday, Nov. 19, from 7 a.m. to 6 p.m.

 

"This station survives when the community steps up with its support," Shawn Serre, executive director of PCTV said.  "We are grateful to be able to provide this programming every day of the year, and our annual Radiothon fundraiser is one way we are able to make that happen.  Donations received during this event are what keeps the lights on and the transmitter broadcasting." 

 

The on-air event will be anchored by former Pittsfield morning radio fixture and current Coordinator of Advancement at WTBR, Bob Heck, and Pittsfield Community Television's Executive Director Shawn Serre.  

 

"This year, we have proven the need for our community to continue to have a community radio station," Heck said.  "WTBR was the only radio station to cover the Governor's press conferences at the beginning of the pandemic.  On Patrol with the PPD has given the community live, breaking access to the pandemic response team members, and we have been proud to air Mayor Tyer's important city updates.  It is imperative that we raise funds to be able to continue our mission."

 

The day will also feature local radio personalities who currently produce radio programs on WTBR. There will be special guests, including Mayor Linda Tyer, City Council President Peter Marchetti, 1Berkshire Director of Member Services Christine Hoyt, Pittsfield Police Officer Darren Derby, and more.

 

There will be gifts given away, including local restaurant and business gift certificates. Every donation of $25 or more will qualify for a chance to win an automatic car starter from Anthony's Auto Electronics or a Thanksgiving dinner from KJ Nosh Catering.  There will also be auctions for high-end audio equipment and a six-month membership to Berkshire Running Center

 

The one-day on-air fundraiser will air all day on 89.7 WTBR-FM, as well as the WTBR Facebook page and on PCTV Select, available on Roku and Apple TV.

 

Donations can be made by 413-445-4234 during the pledge drive or made online at wtbrfm.com