NORTH ADAMS, Mass. — Excelsior Printing Co. will bring its newly acquired business to the city.

The Roberts Drive printing company announced Tuesday that it purchased Oatmeal Studios of Rochester, Vt., and will bring the inventory and warehousing to the city, which could translate into local jobs.

"The founders wanted to retire. We were in negotiations for about a month and finalized the deal last week," Julianne Fruscio, Excelsior's business development and marketing coordinator, said on Tuesday.

Excelsior has been printing Oatmeal Studios' greeting cards for more than 20 years.

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A local custom printer is partnering with a technology startup to offer customers in Berkshire and Hampden counties a new way to publish their printed material online.

Excelsior Printing Co.  in North Adams will be the exclusive provider of Flip Page Publishing's 3D publishing technology. Excelsior will be able to offer customers a three-dimensional version of printed collateral on their Web sites through a plug-in created by Flip Page and delivered through Excelsior.

It will allow customers to "effectively communicate in cross-media channels," said David Crane, Excelsior's owner and president.

The technology allows

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