PITTSFIELD, Mass. — Pittsfield Community Television announced the relaunch of its website at www.pittsfieldtv.org. 

 

According to a press release, the new site has been completely revamped with a fresh modern look and many design improvements and delivers easy access to all of the local video content provided by PCTV. 

 

"These improvements to our main website were long overdue," according to Shawn Serre, executive director of PCTV.  "We know that our audience needs quick online access to the local programming we provide, and the old design was really no longer up to that task."  

 

Serre went on to say that the redesign was brought about due to feedback from a recent strategic planning process.  

 

"The strategic planning gave us some great direction, and then our viewers spoke up to let us know they are watching," said Serre.

 

In addition to the new design and layout, the site makes it easier to become a member of the organization, quickly find popular PCTV programming on demand, and easily access the organization's live-streaming programming.

 

Both live and on-demand video programming are available through the PCTV website. In April 2020, Pittsfield Community Television launched its PCTV Select App, which provides access to thousands of hours of video content on popular streaming hardware such as Roku, FireTV, AppleTV, and also on iOS and Android mobile devices. The new pittsfieldtv.org website now offers a consistent level of access to this programming.

 

The website was designed by Gemini Creative, a local branding, website design, and digital marketing agency located in Stockbridge. Matthew Tucker, PCTV's engagement and experience coordinator, coordinated the year-long re-design efforts and transition for the organization.