|PCTV: Healthy Eating Matters|
|09:17AM / Tuesday, May 23, 2023|
PITTSFIELD, Mass. — Pittsfield Community Television (PCTV) has partnered with Berkshire Health System's Operation Better Start and the BHS Berkshire North WIC program to produce a community service television episode of Healthy Eating Matters.
Healthy Eating Matters harnesses the services of Berkshire Health System's Operation Better Start, a pediatric and family nutrition program, with Berkshire North WIC, and Pittsfield Community Television to meet the needs of mothers and infants. Funded by a grant from Health New England, the Healthy Eating Matters show presents two segments designed to assist WIC families as they shop and prepare meals with WIC-eligible foods.
In the shopping segment, the WIC community coordinator accompanies a current WIC client through the supermarket highlighting healthy foods and how to shop using the Massachusetts WIC app on a smartphone. In the cooking session, a registered dietitian from Operation Better Start hosts the WIC staff and client as they prepare several quick and healthy breakfast foods using WIC-eligible foods.
PCTV provided their kitchen studio, professional television equipment and expert staff members for pre-production, recording and post-production. The Healthy Eating Matters show will be broadcast on PCTV and available on demand. Healthy Eating Matters will be posted on the Berkshire Health System's Operation Better Start and WIC websites.