BOSTON — The Executive Office of Veterans Services (EOVS) announced the launch of a statewide logo redesign contest to visually represent the mission of the recently elevated Cabinet Secretariat.  

 

On March 1, Massachusetts Governor Maura T. Healey and Lieutenant Governor Kimberley Driscoll unveiled the formation of the Commonwealth's new Executive Office of Veterans Services. This elevation raised the Department of Veterans' Services to a Cabinet-level Secretariat. Over the past six months, the Executive Office of Veterans Services has undergone a significant transformation with regard to departments and programs under its umbrella, including overseeing our two Massachusetts Veterans Homes. 

 

These changes call for a logo rebranding effort to match a new vision, mission, and set of core values. As a result, the Executive Office is seeking input from the public.  

 

EOVS Secretary Jon Santiago, a US Army Reserve Major who has served two tours overseas, explains: "We are at a pivotal juncture where our logo needs to mirror the diversity of today’s veterans, whose service spans eras from World War II to Afghanistan. The new EOVS logo should embody transparency, accountability, and our mission to 'honorably serve those who served us.'" 

 

The current EOVS logo features a minuteman, symbolizing the Massachusetts militia dating back to the mid-18th century. The contest, launching on September 6, 2023, invites participation from all Massachusetts residents aged 18+. All designers are encouraged to channel their creativity into a logo that encapsulates the camaraderie, resilience, and sacrifices of veterans, both past and present. 

 

All designs must be submitted by Oct. 4, 2023. 

 

"We are eager to witness the outpouring of talent and dedication as Massachusetts residents contribute to shaping a symbol that embodies the true essence of our veterans and their families," said Secretary Santiago.