ALBANY, N.Y. — Price Chopper/Market 32 is launching its September campaign to help raise funds for the nonprofit organization, EmbraceRace. 

 

From Sept. 1 to Sept. 30, Price Chopper/Market 32 customers will be given the opportunity to round up their change at checkout, 100 percent of which will go directly to EmbraceRace. 

 

Price Chopper/Market 32 will match all funds raised, up to $10,000.

 

EmbraceRace was founded in early 2016 by two parents who set out to create the community and gather the needed resources to meet the challenges faced of raising children in a world where race matters. There are too few resources for young children available for parents, grandparents, other caregivers, and early childhood educators. EmbraceRace helps fill that gap.

 

All proceeds made will be donated to EmbraceRace to help them create more content to fill this gap such as articles, webinars, and conversation guides. The donation will also help EmbraceRace train people to be first-person storytellers, share videos of first-person stories about race and make book suggestions for kids and their caregivers.

 

"EmbraceRace goes above and beyond in its efforts to make sure children grow up educated about race. We were pleased with the very positive reaction we got from our customers and teammates last year and are excited to continue working together in 2023," said Mona Golub, Price Chopper/Market 32’s vice president of public relations.