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MountainOne to Launch Children's Book Featuring Mo the Spokesgoat
04:19PM / Sunday, March 31, 2024
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NORTH ADAMS, Mass. — MountainOne announced the launch of its new children's book, "How to Climb a Mountain," featuring Mo, the MountainOne Spokesgoat.
Employees, board members, corporators, and nonprofit partners will be the first to receive the 24-page illustrated book at MountainOne's 175th Annual Meeting on April 10, 2024. It will be the first in a series of books seeking to promote positive life lessons, literacy, and financial education for MountainOne's youngest customers and community members, stated a press release. 
"How to Climb a Mountain" was written by Doug Murphy and illustrated by Laura Salafia.
The book emphasizes the importance of being prepared for the unexpected and facing fears to reach one's goals. 
MountainOne plans to introduce the book local libraries and elementary schools and will supply worksheets and activities to help prepare them for their financial future. They will also host book readings at MountainOne locations that will include giveaways and chances to win a Mo plushy.
"Mo has become a very recognizable and beloved character in our local communities. He epitomizes the thoughtful, ambitious, and self-assured nature that lives within all of us, big and small, that enables us to face challenges with confidence," said Robert Fraser, president and chief executive officer, noting that MountainOne is committed to education and service for all its customers, including (human) kids.
"In fact, Mo has become a celebrity in his own sure-footed right as the central figure in our advertising campaign," Fraser added.  
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