A local custom printer is partnering with a technology startup to offer customers in Berkshire and Hampden counties a new way to publish their printed material online.

Excelsior Printing Co.  in North Adams will be the exclusive provider of Flip Page Publishing's 3D publishing technology. Excelsior will be able to offer customers a three-dimensional version of printed collateral on their Web sites through a plug-in created by Flip Page and delivered through Excelsior.

It will allow customers to "effectively communicate in cross-media channels," said David Crane, Excelsior's owner and president.

The technology allows the read to zoom in and out, print and share documents as well as, of course, "flip" the pages. Flip Page Publishing is based in Branford, Ontario.
 
"The Massachusetts marketplace is a new venture for Flip Page Publishing and we feel it is full of opportunity," said Flip Page's President Brent Palmer.

Excelsior has been in business for 118 years and is a provider of custom and innovative print and distribution programs throughout North America. Excelsior became Berkshire County's first Forest Stewardship Council certified "green" printer in 2008.